Moser Baer Set To Enter Karnataka Home Video Market With 101 Kannada Titles

Moser Baer India Ltd has announced that it would soon launch a new initiative in content distribution in Bengaluru, which would mark the extension of the Companys maiden foray into the entertainment industry through the Indian home video market in Karnataka. It may be recalled that the Moser Baer Home Entertainment division was announced in December 2006 to an appreciative market. On January 10, the Company launched over 101 Tamil titles in Tamil Nadu, a move which has been receiving overwhelming response from customers all over the state. On January 31, the Company announced its entry into Malayalam market with 101 Malayalam titles.The division based out of Mumbai, with presence across the country in all major metros as well as in smaller towns through an active and well-organized three-tiered channel, this move will take advantage of the established the Company production capability and a well developed distribution network. The Company will release video content on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost. This will enable the Company to revolutionize the quality-price parity and offer unprecedented value for the consumers.The Company will soon launch two new super hit Kannada films - MALLA, staring Crazy Star V Ravichandran and AHAM PREMASMl, starring V Balaji, in both VCD and DVD formats. The Company also plans to launch 100 other titles from its library of over 600 Kannada titles, both from catalogue as sell as new films. This is the first time that a launch of such an unprecedented scale of titles will take place in Karnataka. While all the titles will be introduced in VCD format, 18 key titles are planned to be introduced in DVD format also.