Johnson & Johnson Unveils Consumer Website

Taking the queue from other companies, baby care giant Johnson & Johnson (J&J) has unveiled a consumer website in India. The website, babycentre.in, is owned by the San Francisco- based BabyCenter LLC, a company acquired by J&J about three years ago. Targeting the expectant and new mothers, covering aspects ranging from the various stages of pregnancy to caring of infants, the website has been generating an interesting response. In the past year, HLL took its Sunsilk ''gang of girls'' blog globally. HLL''s arch-rival P&G launched its international website, beinggirl.co.in for the Indian online audience. And also, J&J plans to unleash an online store in the Indian site. The only babycenter websites to provide an online shopping facility, at present, are the UK and the US websites, which are among the biggest websites.