SBI Life Aims 250 Pc Growth

Bhuabaneswar: SBI Life, the third largest private life insurance company of the country, is targeting 250 percent growth during the current fiscal. To attain this objective, the company has drawn an ambitious plan to be the most preferred life insurance brand in the country leveraging on multi distribution, customer centric approach coupled with simple and innovative product offering. The company forayed into the life insurance business in 2001 and has become the first private insurance company to make a profit within five years of operation. It attained more than 200 percent growth last fiscal by taking over new business premium of Rs.3080 crore compared to Rs.1070 crore during 2005-06. While at present about 4000 branches of the SBI are selling the life insurance products of SBI Life, the company has firmed up plans to involve more branches.