Monday, May 21, 2007

Modi Revlon to begin fragrances production

NEW DELHI: Targeting to cash in on the burgeoning domestic fragrances market, Modi-Revlon, a alliance between the Modi group and international cosmetics firm Revlon, will begin its production unit for perfumes in India by June. They are looking at beefing up its position in the Indian fragrances market. The company will manufacture body sprays, Eau de Toilette (EDT), colognes and aftershave lotions in its new facility at Modinagar.The company is also planning to expand its product range by introducing new fragrances that were set to hit the market in September. Modi-Revlon''s fragrances product portfolio currently consists of Charlie Cologne, Fire and Ice cologne, Jean Nate after bath splash, Ciara Cologne, Enjoli Spray and Jontue cologne.

1 comment:

peebeebaynut said...

I found out about fire-and-ice by watching I shot Andy Warhol by Lili Taylor and Jared Harris. Candy Darling call it her "secret weapon." She was the most enjoyable part of the whole movie.