MRF Launches Premium Truck Tyre

Chennai: MRF Ltd on May 11, declared the unveil of its premium truck tyre Super Lug 50-FS. Priced at Rs 12,650 per unit, the tyre has a low rolling resistance that will result in fuel efficiency of the truck, claims the company. The tyre will especially be beneficial for long-haul truck operations as diesel cost forms a chunk of the total cost of operations. Super Lug 50 was tested for three years before the tyres were given to customers across segments for validation. Of the Rs 17,000-crore tyre market, commercial vehicles segment accounts for Rs 10,000 crore. MRF, which operates in the premium-end of the market, is the market leader in that segment with 35 per cent share. The company expects that the new tyre would contribute 5 per cent of the replacement sales of the company in the first year. The company''s current year''s turnover would cross the Rs 5,000-crore mark.