Volvo Joins Hand With Ford In India

New Delhi: Volvo will cater to the high-end mkt, while Ford will feed the mid-size segment. Europe''s top-end car maker Volvo is mulling an onslaught on the Indian market on the back of Ford India Ltd. Ford India''s parent, the US-based Ford Motor, owns Volvo''s car business. The Indian subsidiaries of the two companies are planning a joint strategy under which Volvo will cater to the high-end market, while Ford will feed the mid-size segment, as it did with the Ikon earlier and does now with the Fiesta. Future roll outs in India could be a part of our global synergy with Ford Motor. They could bring in vehicles having shared technologies (platform) with Ford Motor to increase its presence in India. Volvo mulls to introduce its C30 and C70 cars, which share the platform with Ford''s Focus range of cars, to India sometime next year.