Coca Cola Plans To Establish Juice Plants In North India

Chandigarh: Coca Cola India is looking for locations north of Delhi to establish its citrus juice and pulp processing plants. The company will establish units at multiple locations to meet the huge demand for branded fruit pulp. The company launched its Minute Maid Pulpy Orange in Punjab, Haryana and Chandigarh on June 4. The juice was soft unveiled in south India and got a tremendous response and the same was expected from north.

For the northern states, the company imports from China but it is contemplating establishing processing and bottling units in this part of the country. The brand had a strategy for aggressive marketing and would target those between 24 and 30 years. The present size of processed juice in India is 50 million cases, which is only 10 per cent of the total market for juices.