Saturday, June 16, 2007
Dr Reddy''s commences operations in Nigeria
Dr Reddys Laboratories Ltd has announced that the Company has expanded its presence in Africa with the opening of its 40th overseas office in Lagos, Nigeria in partnership with Phillips Pharmaceuticals. This distributor-based model will serve the $280 million Nigerian pharmaceutical market.The Company is initially targeting therapeutic areas tike gastroenterology, diabetes and cancer. The first phase of launch will see major brands like Omez, Reclide, Diavista, Osetron and Docetere 20mg (from amongst the range of oncology drugs) being introduced in the Nigerian market.Commenting on the opening of the new office, Rajesh Kumar, Head- AMEEERA region said, we are committed to bringing quality and affordable medicine to people across the world and the initiation of our Nigerian operations is one more step in that direction. With the introduction of our leading brands, we are extremely confident of making our presence felt among the Nigerian medical community.
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