Aviva Life Mulls To Join Hands With Co-Op Banks

Aviva Life Insurance is planning to tie up with the cooperative banks in India to expand its reach besides augmenting its direct sales force significantly. Bankassurance has been one of its strongholds in India and we prefer to make cooperative banks a channel to reach the countryside in India.The company has done lot of homework and a fool-proof strategy is already in place for partnering with the rural banks. The UK-headquarted company has already tied up with the Basix Group for its micro insurance product. Currently, Aviva (which holds 26 per cent stake in the joint venture company with Dabur) has tie-ups with Centurion Bank of Punjab, ABN Amro, American Express Bank, Lakshmi Vilas Bank and IndusInd Bank, among others.