Monday, July 30, 2007

ICICI Bank Credit Card To Foray 50 More Cities

NEW DELHI: The country''s largest private sector lender ICICI Bank is mulling to expand its credit card business to another 50 cities and hopes 20-25 per cent increase in business during the current fiscal. They already have presence in 125 cities and plans to spread our footprint to another 50 cities this year. By far, ICICI is the market leader in the credit card business with 85 lakh credit card floating in the market against the total market size of 2.3 crore. With almost 35 per cent market share, the bank hopes 20-25 per cent growth in the card business during the year. At present, it is offering over half a dozen cards such as Gold, Titanium, Platinum, Silver, Truevalue Star. During early this month, the bank launched Visa Signature card for high networth individual with a joining fee of Rs 25,000 and an annual subscription thereafter of Rs 2,500.

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