Kolkata/ Guwahati: ICICI Prudential Life Insurance (IPLI) is mulling to spruce up its market share in the North East considerably by the end of this financial year through an aggressive marketing. IPLI has decided to open at least 4 more braches in the region by this year end and is also in the process of evaluating the Arunachal Pradesh market which is the only state remained untouched by the company. In North East, IPLI presently has 13 branches in 11 cities. As part of its aggressive marketing plans, IPLI would double its advisor strength in the region from present 5,000 to 10,000 by this year end. This is aimed at increasing the number of policy holders in the region significantly.
Having established itself as a significant player in the life insurance and pension segments, said Arora, IPL now aspires to tap the opportunities in the health insurance space in North East. The company already has 6 products in the health insurance space and has now launched Hospital Care to cover over 1,000 surgical procedures and hospitalization. ICICI Prudential, which has a market share of 28.7 per cent countrywide, has become the first private life insurance company to cross the milestone of 4 million policies sold.
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