Tuesday, August 21, 2007

Cipla Rolls Out Emergency Contraception Tablet

Mumbai-based Cipla is all set to roll out emergency contraception tablet under the brandname I-pill. Cipla is looking to generate awareness on this product to promote better spacing of children while planning a family, besides safeguarding against unintended pregnancies. Priced at Rs 75 for a tablet, this single pill emergency contraception (EC) will be sold over the counter, offering greater convenience and stronger dosage when compared to other products in the market. I-pill is the generic version of levonorgesprel, sold globally as Levonelle One step by Schering AG. At present, EC pills in the market are half the dosage i.e. 0.75 mg and two tablets need to be taken. The convenience with I-pill is that the single pill has double the dosage and when taken within 72 hours of unprotected sex or contraceptive failure, it decreases chances of pregnancy by 90 per cent.

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