Ahmedabad: Dabur India Limited (DIL) is in the process of re unveiling Odomos brand of mosquito repellants as body spray. The personal application product is available at present in cream, lotion and gel formats.Body spray as a format is virtually empty for mosquito repellants and they want to tap that segment and others as well. Recently, the company relaunched the Odomos brand with new packaging and labelling. The mosquito repellant market is estimated at Rs 1,100 crore, about 3.6 per cent of which is contributed by the personal application products.
With the Odomos brand, Dabur India holds a market share of over 96 per cent of the personal application products. Dabur India is also in negotiations with several state governments like Tamil Nadu and Maharashtra for free distribution of Odomos packs in areas affected by diseases like Chikungunya, Dengue, Malaria, Encephalitis among other diseases. For the relaunch and to increase sales, the company increased its spends on Odomos by 40-45 per cent.
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