Dabur Enters Malted Food Drinks Segment

Dabur India is entering the malted food drinks market with Chyawan Junior, an extension of its Chyawanprash brand. Chyawan Junior is an offshoot of the Chyawanprash brand and is expected to be more appealing to children. Considering that it is already a category leader in the chyawanprash category with a 65 per cent share, the company is now stretching its equity into new segments such as malted drinks.