Liberty Shoes Ltd plans to establish a new plant in Bangalore in two years. It has seven manufacturing units across the country. The Karnal, Haryana-based company launched its ''Winter Collection'' of footwear for men, women and children here on October 17. The collection features 200 new designs and is priced lower than its existing range of footwear.
At present, the company has three manufacturing units in Haryana, two in Himachal Pradesh and two in Uttaranchal. Liberty Shoes achieved sales of Rs 300 crore last fiscal and has a 30-per cent marketshare in the branded footwear segment. The company has 30 stores in Karnataka and has tied up with around 1,000 dealers in the state. Across the country, it has 453 exclusive showrooms, 227 distributors and 10,000 multi-brand showrooms. The Liberty Group has also opened a chain of ''Revolution'' stores in cities like Mumbai, Chennai, Hyderabad, Kolkata and Bangalore, and plans to set up 25 mega showrooms in the present fiscal. It has also formed a subsidiary by way of a joint-venture with Pantaloon India called Footmart Retail India Pvt Ltd, which owns ''Brand Factory'' and ''Shoe Factory'' outlets in several cities. Sixty more such stores have been planned over the next 3-5 years. Apart from footwear, Liberty has diversified into accessories such as ladies'' handbags, leather jackets, wallets, footwear polish and socks and has set up a sanitary ceramic product factory in Jaipur.
Thursday, October 18, 2007
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