Reliance To Re-Launch Vimal Around Diwali

Reliance Industries Ltd (RIL) is set to re-launch its fabrics brand ‘Vimal’ with a new look, new logo and new offerings around Diwali, with some of the famous names likely to endorse the brand under the ‘Icons of India’ theme. Reliance is also going to launch a range of ready-to-wear apparel for men, for which it has tied up with some well-known readymade garment-making companies. The company has been in talks with music maestro A.R. Rehman, chess champion Vishwanathan Anand and Bollywood star Aamir Khan, among others, to endorse Vimal. Vimal is being re-launched nearly three decades after its debut.