Tata Chem Working On Alternatives To DAP

Indian farmers are facing acute shortage of DAP (Di Ammonium Phosphate) because the Indian fertiliser companies have stopped importing DAP with government not subsidising it anymore. Tata Chemicals found this as an opportunity by unveiling customised fertilizers based on the needs of specific crops and soils. Government''s decision to change policy on subsidising certain fertiliser categories like DAP has caused supply-demand gap in the DAP market. While farmers continue to believe that growing crops without DAP will be tough but for companies like Tata Chemicals this is an opportunity to introduce customised fertilizers. The tight supply position of DAP has given Tata Chemicals an opportunity to innovate and its strategy of enlarging its fertiliser products portfolio may work for both the farmers and the company.