Godrej To Re-Enter Into Detergent Biz

Fourteen years after selling off his detergent business comprising two key brands Trilo and Key to Procter & Gamble, Adi Godrej is planning a fresh foray into this category. Besides, Godrej is even eyeing oral care and hair wash segments by far dominated by powerhouses like Hindustan Unilever Limited and Procter & Gamble. So far the group has consciously stayed out of laundry wash and oral care business for years. In fact, competition and wafer thin margins forced them out of the business way back in 1993. But this time, it looks like a well thought out strategy is already in place. Increasing consumerism and new business dynamics thrown open by modern trade seems to have prompted Godrej to reverse their business strategy.