Dabur India To Enter Milk Segment

New Delhi: Dabur India is mulling to enter the milk segment to tap the Rs 100 crore milk-based beverages market. The company, which sells fresh juice in the beverage segment, is exploring the possibility of entering into the milk-based drink segment but has not set any time frame to roll out the product.

Dabur would be the latest entrant into the segment after global beverage giants, Pepsi and Coke, announced their plans to tap the milk-based drinks market in India. Past few months have been witnessing heightened activity in the flavoured milk category as two major players Nestle and Amul had staged an entry in the market. Besides, other players such as Britannia, Mother Dairy and Parle are also working on the flavoured milk project.