Hyderabad: ITC Limited is all set to commission a 25,000-tonne per annum capacity facility at a cost Rs 35 crore at its Bollaram unit in Hyderabad for production of elemental chlorine-free (ECF) paperboard to be used for manufacture of paper cups.
The paperboard produced at the new facility will be supplied to small and medium enterprises (SMEs) for manufacture of ECF Spectra cups.
The paper cups manufactured by the SMEs will be marketed by ITC, said the source. ITC has decided to partner SMEs to popularise the usage of paper cups, which has been growing rapidly in the country over the last few years. In future, the company would be entering into a partnership with 20-25 SMEs when it would enlarge the market coverage and distribute the product nationwide. Currently, the paper cups are being test marketed in Hyderabad and Secunderabad through 400 retail outlets According to Dhobale, ECF Spectra cups are odour-free, allowing the consumer to enjoy the true taste of the beverage. These cups will be available in pack sizes of 25 and come in vibrant colours to add to consumer''s delight.
The paperboard produced at the new facility will be supplied to small and medium enterprises (SMEs) for manufacture of ECF Spectra cups.
The paper cups manufactured by the SMEs will be marketed by ITC, said the source. ITC has decided to partner SMEs to popularise the usage of paper cups, which has been growing rapidly in the country over the last few years. In future, the company would be entering into a partnership with 20-25 SMEs when it would enlarge the market coverage and distribute the product nationwide. Currently, the paper cups are being test marketed in Hyderabad and Secunderabad through 400 retail outlets According to Dhobale, ECF Spectra cups are odour-free, allowing the consumer to enjoy the true taste of the beverage. These cups will be available in pack sizes of 25 and come in vibrant colours to add to consumer''s delight.
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