Kansai Nerolac Plans To Cash In On Housing Boom

Kansai Nerolac is reorienting its decorative paints strategy to leverage the recent boom in the housing sector. The company is sprucing up its emulsions business as part of this strategy. The company is all set to splurge nearly Rs 50 crore for a decorative paints branding exercise in 2008-09, a major slice of which will go into promoting the emulsion paint category. The company is increasing its emulsion paints capacity. The company has just acquired over 50 acres at Hosur to set up a greenfield water-based emulsion paints unit at a capital outlay of Rs 67 crore. The company is likely to start construction in February 2008.