Wednesday, January 9, 2008

ICICI Pru Life Joins Hands With South Indian

Kochi: ICICI Prudential Life Insurance has signed a strategic partnership with Thrissur-based South Indian Bank (SIB) to provide policyholders the convenience of paying their first as well as renewal premiums in cash at over 296 branches of SIB in Kerala. The partnership will enable the bank to provide one more value-added service to the customers. ICICI Prudential Life has also announced similar institutional tie-ups for cash management solutions with the e-governance initiative of the Government of Rajasthan (e-mitra) and the Department of Posts in some States in the country. The company is the largest private life insurer in the rural segment and had crossed the one-million policies milestone since its inception.

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