Visakhapatnam: ICICI Prudential Life insurance Company is eyeing for more partnership with NBFCs (non-banking financial companies) to increase its retail sales across the country. Of its total retail insurance business, about 35 per cent comes from banks and corporate agents. To maintain this growth, they are planning to join hands with a few reputed NBFCs. ICICI Prudential currently sells retail insurance policies via 15 banks and 10 corporate agents. The company recently tied up with three NBFCsto market its products. The company, which has been selling group insurance policies in metros, will now focus on non-metros. They are aiming several non-metros like Visakhapatnam, Pune and have identified clients in those cities, adding the company was targeting 35-40 per cent business from non-metros.
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