ITC To Target On Health, Wellness Food Products

ITC Ltd, having set up its food brands in the domestic market, is all set to concentrate on health and wellness-oriented products within the segment. The company, which already has a clutch of brands such as Sunfeast, Kitchens of India and Bingo, is going to unveil several health, wellness and nutrition-based brands as well as products within the existing brands in keeping with the current market trends. First, aspirational products where consumers look for branding and quality assurance. Second, urbanised convenience foods such as ready-to-cook and ready-to-eat products. Third, health and wellness products, given the hectic lifestyle most consumers lead today. The company is also planned to unveil sugar sprinkled biscuits within the nutrition-based product offerings, by the month end.