New Delhi: Microsoft has bought a 35 per cent equity stake in mobile integrated platform provider Oxigen Services India. Oxigen is an electronic recharge and prepaid distribution brand. With this partnership, Oxigen expects to expand its business rapidly in the virtual payments and distribution space using Microsoft''s web and mobile-based technologies, as well as getting access to Microsoft''s advertising services, especially digital advertising. Microsoft will add strategic value to Oxigen''s business. Further the company will collaborate on a preferred partnership basis with Microsoft to drive services and products in developing economies and explore new business opportunities, within and outside the country.
Thursday, January 24, 2008
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