Wednesday, January 23, 2008

Tata Motors Signs Deal With Chrysler Electric Vehicle Unit

Tata Motors has inked a development contract with Chrysler''s electric vehicle unit Global Electric Motorcars (GEM) to develop and market an electric version of the Ace for sale in the US. The vehicle, that will mark the auto major''s entry into the US markets, will be exported as a completely built unit sans engine or gear box. The American counterpart, that already produces and sells a range of six NEVs, will fit it with the motor and controller, the sources said, adding that the branding details had not yet been worked out.

For Tata Motors, the electric Ace that requires no homologation, and attracts fewer regulations as it does not operate on highways and main roads will be a launch pad of sorts in a market where it currently has a no presence. Export of around 10,000 units is expected to begin by the year-end, and will be ramped up progressively to 50,000 units. The company that launched a passenger version of the Ace last year, manufactures it at both its plants in Pune and Pant Nagar. In addition to exports, the company is also examining the prospects of launching the electric Ace in the domestic market.

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