Chennai-based Ford India on Feb 10 rolled out the new 3 litre Endeavour Thunder kitted with 16 valve TDCi (turbo diesel common rail injection) diesel engine. The sports utility vehicle (SUV) offers increased power and improved fuel efficiency, sources said from the company.
Ford''s new vehicle is the third addition to the auto major''s stable of Endeavour SUVs in the country. The new Endeavour Thunder costs Rs 17,32,000, ex-showroom Delhi. The SUV competes with a host of 4X4 vehicles such as GM Taverra, Hyundai Terracan and Toyota Innova. The company has so far sold 10,000 Endeavours. The Endeavour family contributes 10-20 per cent to the company''s revenues. Ford, which sold 40,000 vehicles in 2007, sold 360 Endeavours in January this year. With 50 per cent of the country''s automobile market consisting of small cars, McCormack said Ford India would launch its small car in the next 24 months.
Ford''s new vehicle is the third addition to the auto major''s stable of Endeavour SUVs in the country. The new Endeavour Thunder costs Rs 17,32,000, ex-showroom Delhi. The SUV competes with a host of 4X4 vehicles such as GM Taverra, Hyundai Terracan and Toyota Innova. The company has so far sold 10,000 Endeavours. The Endeavour family contributes 10-20 per cent to the company''s revenues. Ford, which sold 40,000 vehicles in 2007, sold 360 Endeavours in January this year. With 50 per cent of the country''s automobile market consisting of small cars, McCormack said Ford India would launch its small car in the next 24 months.
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