New Delhi: Multiplex chain PVR will be opening bowling alleys, karaoke centres and ice-skating rinks in alliance with Thai lifestyle and entertainment company Major Cineplex Group. The chain expects to bring lifestyle entertainment concepts to serve changing consumer preference patterns under PVR Blu-o. They realised that there are other potential areas to expand and offer more entertainment options to our customers, in the retail entertainment space. The company plans to roll out about 150-200 lanes, or 10-15 bowling and karaoke centres and gaming zones, roughly translating to Rs 100 crore-investment over the next three years across its new cinemas. PVR is estimating the footfall at its cinemas to reach 20 million at the end of this year, and has already joined hands with Mr Amit Burman''s Lite Bite Concepts to bring food courts to its customers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment