Friday, February 1, 2008

Tata Motors Set To Debut In USA

India''s Tata Motors seems all set to make its debut in the USA. Tata is keen on bottom-up strategy for USA with ACE and wants Chrysler as partner for US foray. Tata is looking at a bottom up strategy by taking not its car but its humble mini truck the Ace to America and is looking at Chrysler to distribute and market the product stateside. Tata is looking at taking the new version of the Ace to USA followed by the next generation cars from its stable. Tata will now look ahead to increase volumes with the new markets it is exploring along with its impending new product portfolio domestically including the Nano, the new Sumo and Indica where it sees margins also stepping up.

2 comments:

hybridtech said...

Does anyone have contact information for the Tata Motors representative in the USA?

Unknown said...

Starting out with a truck? Yeah, I think chrysler will make a perfect partner for you to fail with. Idiots.