Tuesday, March 11, 2008

Metlife Partners Viswas To Up Rural Footprint

Hyderabad: MetLife India Insurance Company Ltd has joined hands with VISWAS, a rural agri-products retail chain for farmers, for distributing its insurance products. As a pilot project, 50 retail outlets of VISWAS will be selling insurance products of MetLife. By the end of 2008, the sale of our products will be extended to 250 Viswas centres in Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra. VISWAS outlets will offer MetLife Suvidha, a product designed for urban and rural poor, to the farmers. Through a special initiative christened as Sunehre Sapne, MetLife plans to educate farmers and other rural poor on the need for financial planning and insurance. In the next few days the sale of MetLife products will begin in East and West Godavari Districts of Andhra Pradesh to be extended to other districts within six months.

No comments: