After getting you fresh products and making grocery shopping in India a fashionable upmarket event, now Reliance Retail is all set to take you places with its latest entry into travel and tourism space. According to sources, Reliance Retail has forayed into the travel and tourism services segment with its new format Reliance Travel. Reliance Travels will offer travel services to both companies and individuals and services for family holiday and corporate packages. Besides all this Reliance Travel also has plans of other forex travel linked products like visa and travel insurance. It also has plans to provide ticketing for rail, air and cruise ships apart from hotel bookings, both domestic and international. The travel and tourism industry is fragmented and localised but there are some national players such as Cox and Kings and Raj Travels. The domestic travel space is growing at roughly 20 per cent while overseas travel at an even healthier 22 per cent. Though the Indian travel and tourism segment is largely fragmented and localized, the large corporate players entering the segment will not really matter because it is the personal touch of the smaller players that matter the most.
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