Targeting young professionals, Tata Motor unveiled its latest model of Sumo in the city. Sumo Grande designed for urban needs has been kept two wheel drive making it less attractive for off roads. However the body coloured bumpers and luxury accessories has been laid for comfortable ride for the entire family.
The Sumo Grande will price higher than the existing Sumo models but will be lesser than Tata Safari.
"The product will capture the market which finds the present utility vehicles unsuitable for the family needs and yet want to enjoy the experience of riding a SUV. The pricing has been kept accordingly and hence less impact is expected on the sales of Sumo or Safari models" said SG Saksena, head product group utility vehicles Tata Motors Ltd.
Currently, Tata has 20% market share in Indian SUV market. The industry is growing with the rate of 10% annually.
Total market size of SUV vehicles in India in 2006-07 was around 2.18 lakh which had grown 10% and in year 2007-08 raising the market size to 2.35 lakh vehicles. And it is expected to grow with the same rate of 10% in coming year. "We are targeting to grow more than the SUV industry in Gujarat as well as Indian market. In total around 8000 SUV vehicles were sold in Gujarat this year"
The city's response appeared to match the company expectations as bookings for Sumo Grande were made even before the official launch.
"We have received many queries from the customers about this new launch. And till now we have sold around 10 models of this cars." said Cargo Motors officials
The Sumo Grande will price higher than the existing Sumo models but will be lesser than Tata Safari.
"The product will capture the market which finds the present utility vehicles unsuitable for the family needs and yet want to enjoy the experience of riding a SUV. The pricing has been kept accordingly and hence less impact is expected on the sales of Sumo or Safari models" said SG Saksena, head product group utility vehicles Tata Motors Ltd.
Currently, Tata has 20% market share in Indian SUV market. The industry is growing with the rate of 10% annually.
Total market size of SUV vehicles in India in 2006-07 was around 2.18 lakh which had grown 10% and in year 2007-08 raising the market size to 2.35 lakh vehicles. And it is expected to grow with the same rate of 10% in coming year. "We are targeting to grow more than the SUV industry in Gujarat as well as Indian market. In total around 8000 SUV vehicles were sold in Gujarat this year"
The city's response appeared to match the company expectations as bookings for Sumo Grande were made even before the official launch.
"We have received many queries from the customers about this new launch. And till now we have sold around 10 models of this cars." said Cargo Motors officials
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