United Spirits (USL) has decided to roll out designer liquor stores or ''destination outlets'' called Spiritz & More. These ''experience stores'' will have a premium feel, and is a leg-up to the company''s retail strategy that currently involves 16 ''UB World of Spirits'' outlets. The move is in tune with the shift in consumer preferences to lifestyle brands and improved retail ambiance. USL''s roll-out of Spiritz & More comes in the wake of its two international takeovers last year including the $1.18-billion buyout of Whyte & Mackay.
The first Spiritz & More store will open in Bangalore this week and the company will set up additional outlets here before developing a pan-India footprint, said Anant Iyer, head of trade marketing and institutional sales, USL. The stores will be operated as joint venture between the company and the liquor licenceholder or vendor.
The first Spiritz & More store will open in Bangalore this week and the company will set up additional outlets here before developing a pan-India footprint, said Anant Iyer, head of trade marketing and institutional sales, USL. The stores will be operated as joint venture between the company and the liquor licenceholder or vendor.
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