Friday, April 18, 2008

Micro Tech Bets On Tracking Software

Mumbai-based tracking software maker Micro Technologies is set to garner business worth Rs 70 crore over the next couple of months through the sale of its lost notebook tracking system (LNTS) to telecom service providers.

While Micro Technologies announced on Wednesday that it has received an order for deploying the software for MTNL's 20 lakh subscribers in the Mumbai region, it is close to inking more such deals.

"MTNL has placed orders for its 14 lakh subscribers in Delhi. Airtel is also likely to seek the software for its subscriber base in Delhi NCR (about 25 lakh subscribers) and Gujarat. Moreover, BSNL has decided to deploy the software for its customers on a pan India basis," said a source at Micro Technologies. These deals are expected to be closed in the next three months.

It is also learnt that Aircel has closed a deal with Micro Technologies to use the software in Tamil Nadu. In Tamil Nadu Aircel has 50 lakh subscribers. Aircel also plans to use the software for its subscribers in its other two circles, namely North-East and North India.

The LNTS software, when deployed in a mobile handset, reads the change in case a SIM card is replaced and sends an SMS to the company (telecom service provider) server. The server updates the online account of the registered user in the company database. Moreover, it sends an e-mail to the user and an SMS alert to the user's alternate phone number.

The software is compatible with Nokia 60x series, N-series, E-series, and Windows based mobile phones.

Micro Technologies started selling the software in a retail format about a year back, but analysts feel it 'has not taken off in a big way.'

The company clocked 1,25,000 subscriptions in one year while the average monthly subscriber base of mobile phone users stands at 8 million as per data from Cellular Operators Association of India.


Micro Technologies aims at 30% growth in its enterprise business while it wants to maintain a growth rate of 30-40% in its retail business.

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