Tata Motors is beefing up its future design capability by picking up stake in Pininfarina, which is without a doubt the most well known design house. It is especially famous for its association with Ferrari. Ferrari 599 GTB Fiorano, Chevrolet Optra, Maserati''s Quattroporte and Volvo''s C70, all are dead gorgeous cars and even though they belong to different brands, the designs came from Italian design house Pininfarina. The deal is likely to have been sparked by Tata''s alliance partner Fiat''s close association with Pininfarina. Tata will now get a major boost on the future design front, which has been a concern as Tata vehicles move into new generation cycles. It has relied on Italian design prowess in the past and now especially with Jaguar and Land Rover in its stable, Tata will need cutting edge design strength. Jaguar has commissioned Pininfarina in the past for some projects.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment