Aditya Birla Nuvo Limited Mulls To Take PEP

Aditya Birla Nuvo Limited mulls to take its newly unveiled apparel retail brand Peter England People (PEP) overseas in the next two years. The brand, which is unveiled via their new division, Peter England Fashions and Retail, will be exported to West Asian and East Asian countries in the next two years. Peter England Fashions and Retail on May 20 unveiled its second Peter England family store, under the brand name, People, in Bangalore. The company, which set up its first outlet in Mumbai last week, is planning to set up 10 stores for an investment of Rs 20 crore excluding the merchandise and aiming a revenue of Rs 50-70 crore during the first year. The company is looking at setting up around 80-100 outlets across tier-I and tier-II cities in India over the next five years at a combined investment of Rs 400 crore.