Dr Reddy''s Laboratories Ltd unveiled Omez Insta for patients suffering from severe gastritis and those on Ryle''s tube feeding in India. The drug (Omeprazole 20mg plus sodium bicarbonate 1680mg buffer), is a powder formulation. Omeprazole, globally referred to as IR-Ome, is the first and only oral Proton Pump Inhibitor (PPI) available as powder for oral suspension. Omez Insta is available in sachets in a pleasant mint flavour. The PPI market is valued at Rs 540 crore with an estimated growth rate of 14 per cent.
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