ICICI Prudential Life established a considerable growth in the rural segment during 2007-08. During the period, the number of branches went up from 583 to 1,950 - 1,000 of them were rural branches in 12 States. ICICI Prudential Life has tied up with the Department of Post in Andhra Pradesh, Uttar Pradesh, Punjab and with South Indian Bank in Kerala, the source said. The company has emerged as a market leader in the private segment, with a significant growth in the last two years. The company''s operations are spread across 1,665 cities in the country. The funds management stood at Rs 28, 578 crore, raised through its products in health, retirement and wealth creation. Over 7 million policies have been sold, securing an overall market share of 11.8 per cent. During 2007-08 the total premium income increased by 71 per cent and the renewal premium by 101 per cent, compared to the previous year. ICICI Prudential Life has rolled out new products - Hospital Care and Crises Cover - in its health segment along with second generation unit-linked insurance policies such as LifeStage (regular premium) and LifeStage Pension.
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