ITC Ltd Has Increased Prices Of Select Brands By Around 10 Pc

ITC Ltd, the Kolkata-based company, has increased prices of select brands by around 10 per cent to offset rising cost of tobacco, paper and other inputs. ITC revised prices on three brands including Classic, Gold Flake and Silk Cut. The price of a 20-stick pack of the premium brand Classic has been increased by 10 per cent to Rs 88 from Rs 80 earlier, while a pack of the mid-market Gold Flake brand will cost 5 per cent more at Rs 40 against Rs 38 earlier. The price of economy brand Silk Cut has been revised slightly from Rs 20 now. The current price revision is apart from the increase the company effected after Finance Minister P Chidambaram increase excise duty on cigarettes in the Union Budget. The three brands are the company''s major cigarette brands and only the Wills brand, priced at Rs 34, has been kept out of the purview of this exercise.