Monday, June 16, 2008

For Satyam Computer, Innovation Begins At Home - June 16 ,2008

Beginning this month about a dozen people will join the ranks of 150-odd engineers and researchers, many of them PhDs from some of the best universities in the world, at Satyam's Automotive & Aerospace Centre of Excellence (AACE) in Chennai.

What's unusual is that many of them haven't even completed school yet: they are in the 8-18 years bracket.

Welcome to the Young Innovators Club of the $2 billion plus company.

Initially, members of the new club will be children of the current employees of Satyam though it could be extended to others if it succeeds in its objectives, says a senior company official.

"We expect them to ask questions we never asked about our own work," says Venkatesh Chandrasekharan, head automotive R&D Centre at the AACE, which boasts of the largest floor screens in the world with its 64 digital and eight analogue sensors that convert it into an interactive console for lifelike modeling and designing tool.

The centre, spread over 20,000 sq ft in the heart of Chennai's digital corridor, is a key component in Satyam's overall gameplan to capture the global market for manufacturing software.

Currently, manufacturing accounts for 24% of its revenues but when considered across verticals the extended footprint of its manufacturing services accounts for 40% of the revenues, says Subu D Subramanian, director and senior vice president, Satyam.

Automotive contributes 42% of the manufacturing revenues while aerospace and defence adds another 11% of it. Satyam's manufacturing practice includes eight of its top 25 customers.

Apart from developing solutions for customers, the AACE also takes up a few identified R&D projects to address industry requirements and challenges leading to innovation and intellectual property in defined areas.

Currently, the AACE is working on 12 such R&D innovation programmes for the automotive sector, mostly in collaboration with technical partners, academia, industry bodies and at times even customers—for instance the digital car project, the green aeroplane project or the mobile dealership solution.

Not surprisingly, the young innovators will work on projects involving automotive and robotics programmes.

They will be attached to one of the current projects and a mentor and come up with ideas that if successful could perhaps also result in implmentable solutions, hopes Venkatesh.

This exercise is in line with Satyam's initiative to work with various universities in the pre-competitive area for designing components with the active involvement of vendors and to their specifications. The company is even open to joint IP with the 25-odd universities it is looking to collaborate with.

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