Friday, June 13, 2008

JSW Steel Inaugurates Branded Showroom In Ahmedabad - June 13, 2008

JSW Steel inaugurated JSW Shoppe, an exclusive steel retail outlet in Ahmedabad on 12 June 2008. This exclusive showroom is JSW Steel''s first in Gujarat.This novel marketing initiative will go a long way in creating brand awareness about JSW Steel''s superior product quality and will ensure that the customers get full value for money. JSW Steel has two shoppes at Hubli Karnataka, one at Jaipur - Rajasthan and one in Kolhapur - Maharashtra. The company plans to open around 25 such shoppes in a short span and subsequently will have a pari-India presence with over 600 branded outlets.

JSW steel is in the midst of an exponential growth. Its steel plants in Karnataka and Tamil Nadu together produce around 4.8 million tonnes of steel per annum. By mid 2008, the capacity will increase to around 8 million tonnes per annum. With steel plants coming up in West Bengal and Jharkhand, JSW Steel aims to produce 31 million tonnes of steel by the year 2020. The company made this announcement during the trading hours today, 12 June 2008.

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