Life Insurance Corporation of India (LIC) is eyeing to sell four million policies in rural areas in the current financial year. Previous year, LIC sold over 5 crore insurance policies, of which over 1.1 crore went to rural areas. The insurance penetration in urban India is 47 per cent (which means that almost one out of every two paid workers in urban India is insured), while it is only 27 per cent in rural areas.
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