To position itself effectively in the rural market, mobile phone maker Nokia plans to offer internet based services, micro-finance, distribution, agricultural services and after sales and support services for the non-urban markets.
The company would also introduce these services in its mid-level mobile devices as well. The Finland-based company is looking at micro finance as a major initiative to increase mobile penetration in India from the current 26 per cent. With its large distribution in the country and nine Indian language support, it is working with a host of content providers and has started programmes for farmers, which include providing solutions from information on market prices for agricultural products to weather updates to financing options.
The company would also introduce these services in its mid-level mobile devices as well. The Finland-based company is looking at micro finance as a major initiative to increase mobile penetration in India from the current 26 per cent. With its large distribution in the country and nine Indian language support, it is working with a host of content providers and has started programmes for farmers, which include providing solutions from information on market prices for agricultural products to weather updates to financing options.
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