Monday, July 7, 2008

Net Fighting Of BPO Employees - July 7, 2008

It is redefining the way employee unions function. This ''e-union'', that was formed last month on the Internet for BPO employees, does not plan to fight companies and managements the conventional way. That is, through strikes and sloganeering on the streets. Instead, they plan to hit where it hurts the companies most. The e-union plans to talk directly to shareholders so that it affects stock prices. After all, the fear of a downgraded stock price will force companies to set their operations team and its people in order, the union believes. BPO Union, as the new group likes to call itself, also plans to engage clients of companies they are up against and tell them how these companies are repressing their employees.

"Clients should know the negative PR against the vendor could spill over to their own brand. Also, it could affect them if we ever suspend work with the vendor," says the chief of the BPO Union who refused to be named. While they are already very active on the net, and have had hundreds of hits since their inception, the e-union wants to remain anonymous for the time being. That''s because, there is a lot of negativity associated with ''unions'' in India and people have yet to embrace the greater meaning of what a union can be besides its ugly face, which is most visible.

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