Wednesday, August 6, 2008

India Emerging As Low-Cost Development Hub - Aug 06 , 2008

India is fast emerging as a hub where domestic and multinational corporations (MNCs) are busy churning out a host of low-cost, entry-level products for emerging markets.

This is the biggest untold story about India," Rajdeep Sahrawat, vice president of Nasscom, said ZDNet Asia in a phone interview. Nasscom is India''s trade body and chamber of commerce of the country''s IT-BPO industry. From laptops to mobile phones, and from cars--such as the US$2,500 Tata Nano to motorcycles and consumer durables, India is now home to several low-cost innovations. Both Indian and multinational companies are going the whole hog in utilizing India''s talent pool for developing low-cost products.

From mobile handset manufacturers such as Nokia and Motorola, to IT majors Hewlett Packard (HP) and Dell Computer, and automobile manufacturers such as General Motors and Suzuki Motor, manufacturers from various industries have set up research and development (R&D) centers that focus on developing entry-level products.

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