The New Marketing Strategy For Sale - 29 Aug 08

Heritage Foods India Ltd has informed that the Company has decided to adopt the new marketing strategy for sale of exclusive Dairy products of the Company by way of giving permission to third party (Franchisee) for opening of Heritage Dairy Parlour. Accordingly, 79 Heritage Dairy Parlours in various locations have been opened during the last quarter and more parlours are expected to add during the year in southern states of India. The status on number of Parlours opened in various locations is as below:

1. Heritage Dairy Parlours Location : Hyderabad
- Total No of Parlours Opened : 48

2. Heritage Dairy Parlours Location : Visakhapatnam
- Total No of Parlours Opened : 2

3. Heritage Dairy Parlours Location : Rajahmundry
- Total No of Parlours Opened : 7

4. Heritage Dairy Parlours Location : Tirupathi
- Total No of Parlours Opened : 6

5. Heritage Dairy Parlours Location : Chennai
- Total No of Parlours Opened : 11

6. Heritage Dairy Parlours Location : Bangalore
- Total No of Parlours Opened : 5.