The management at Honda''s two-wheeler division is not discouraged by the slowdown in the Indian auto market as the Japanese are known for their patience and long term planning. Honda is staying the course with its India plans. According to Naresh Rattan, divisional head (sales and marketing), the company has achieved the initial target of one million vehicles and now as an expansion strategy it has lined up new launches.
The company is expected to lunch 5-6 new bikes over the next two years in India besides plans to include products from 100 cc to 1000 cc by then. Honda is investing Rs 300 crore on new models and also to expand capacity from the current 10 lakh units to 15 lakh by 2011. Honda usually sets high target in environment, safety, fuel economy, technology and doing research. There is a reason for the overall optimism with respect to India.
Along with its partner Hero Honda, is one of the few firms to achieve volumes growth even in a bleak year. Honda sales have grown 16 per cent year-on-year in the Apr-Nov period this year while hero Honda has managed an impressive 13 per cent.So even as the company grapples with issues like lack of finance and tight margins, it is not losing track of the larger growth picture.
The company is expected to lunch 5-6 new bikes over the next two years in India besides plans to include products from 100 cc to 1000 cc by then. Honda is investing Rs 300 crore on new models and also to expand capacity from the current 10 lakh units to 15 lakh by 2011. Honda usually sets high target in environment, safety, fuel economy, technology and doing research. There is a reason for the overall optimism with respect to India.
Along with its partner Hero Honda, is one of the few firms to achieve volumes growth even in a bleak year. Honda sales have grown 16 per cent year-on-year in the Apr-Nov period this year while hero Honda has managed an impressive 13 per cent.So even as the company grapples with issues like lack of finance and tight margins, it is not losing track of the larger growth picture.
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