PVR Ltd has announced the opening of its another prestigious multiplex in Mumbai comprising seven mainstream digital audis with total capacity of 1847 seats, situated at Phoenix Mills Compound, 462, S B Marg, Lower Parel, Mumbai named as PVR Phoenix Mill, on December 26, 2008. The PVR Phoenix Mill is owned by CR Retail Malls (India) Pvt Ltd, a wholly owned subsidiary of PVR Ltd.
The new Multiplex has 2k digital cinema, compliant with DCI technology, advanced sound and picture quality, digital technology slated, to bridge the demand supply gap (movie prints vis-s-vis no. of seats) at no additional distribution costs. The technology enables wide releases of a movie, ensuring better return on investments helpful in curbing piracy which is widely prevalent in India in the absence of right technology.
The opening of the multiplex makes the screen count in Mumbai to 24 and total screen count would go upto 108 at 26 locations across 14 cities in 9 States and 1 Union Territory. The Company is also in the process of applying to the Mumbai State Government for exemption of entertainment tax.
The new Multiplex has 2k digital cinema, compliant with DCI technology, advanced sound and picture quality, digital technology slated, to bridge the demand supply gap (movie prints vis-s-vis no. of seats) at no additional distribution costs. The technology enables wide releases of a movie, ensuring better return on investments helpful in curbing piracy which is widely prevalent in India in the absence of right technology.
The opening of the multiplex makes the screen count in Mumbai to 24 and total screen count would go upto 108 at 26 locations across 14 cities in 9 States and 1 Union Territory. The Company is also in the process of applying to the Mumbai State Government for exemption of entertainment tax.
No comments:
Post a Comment